Brawn runs weekly and monthly challenges to attract and engage users. How can you support them get the best out of the experience?
In its simplest form, workout challenges in the app are the digital version of the gym whiteboard - but better. Workout challenges in Brawn are accessible to every member in your gym with both beginner and more advanced challenges. There’s also a variety of workout styles in there to suit all members needs. Whether they’re looking to compete against others on a 1 rep max lift or take on a timed workout to compete on points. Your members will never be stuck on what to do in the gym, with options for both short and long challenges that they can take on.
What’s better, is that there’s a multiple of leaderboards. They can not only see where their efforts land them on the gym leaderboard, but they can also get competitive over overall participation too. We know from vast user research that members love to see themselves on a leaderboard and that this motivates them to push harder. They can also follow their friends and make the competition personal!
For you, we will also send you reports of those who’re taking on these challenges as we know that this is an engaged and motivated cohort who might be warm leads to your PTs.